adriano design at Everyday Discoveries – World Design Capital Helsinki 2012
Adriano Design, in occasion of ‘Everyday Discoveries – Helsinki World Design Capital 2012’ will be on show with the ceramic ‘Stack Stoves’ collection produced by ‘La Castellamonte’ and with ‘Rotola Collection’, produced by ‘OgTM’.
‘Everyday discoveries – International Design House Exhibition’ is unique in its comprehensive presentation of international design.
The exhibition will see more than 20 countries showcase their design, ideas and concepts as well as organise a number of different events. The exhibition’s underlying theme is day-to-day life – what is it like in the participating countries, and what kind of solutions to certain everyday situations have people come up with in the different countries?
The free-of-charge exhibition at Suvilahti, Helsinki, will take place both indoors and outdoors. The site will house a container village, café, design shop and urban garden, and the participating countries will be offering visitors a varied programme ranging from lectures to parties. There will be things to do and experience for adults and children alike, and for everyone from design professionals to anyone with the slightest interest in design.
‘Torino Design Attitude’, a story of design-driven innovation: Design is one of the spearheads of the complex of industrial and craftsman knowledge that animates Torino and Piemonte.
The ability to invent new markets, set up new meanings and create new forms is innate in the production and cultural fabric of Piemonte, the birthplace of many products that are icons of Italian design abroad. Alongside the great masters, new brands and new generations of designers face international competition, exploiting the production technologies of the area linked to the automotive, ICT and aerospace industries.
Helsinki
International Design House
6 – 16 / September / 2012
Adriano Design in occasione dell’evento ‘Everyday Discoveries – Helsinki World Design Capital 2012’ espone la collezione di stufe ‘Stack Stoves’ prodotte da ‘La Castellamonte’ e la collezione di ruote ‘Rotola Collection’, prodotte da ‘OgTM’.
Torino, prima Capitale del Design nel 2008, è tra i protagonisti degli eventi che animano Helsinki, capitale 2012.
La Città di Torino ha risposto positivamente alla municipalità finlandese e alla locale ambasciata partecipando al calendario di eventi che favoriranno la visibilità della tradizione piemontese nel design.
Tra questi ‘Everyday Discoveries’, mostra di design internazionale che si terrà dal 6 al 16 settembre all’International Design House.
Torino proporrà una selezione di prodotti percorrendo ‘una storia di design guidata dall’innovazione’.
Tra i saperi industriali e artigianali che animano Torino e il Piemonte, il design è una delle punte di diamante che a Helsinki diventerà un percorso narrativo teso a valorizzare la tradizione, puntando a far emergere le competenze più attuali: la capacità di progettazione per la produzione industriale, la propensione all’innovazione e alla ricerca.
A ‘Everyday Discoveries’ il design piemontese si racconterà attraverso 4 tematiche:
Car design
Icone
Nuovi marchi
Rivoluzione industriale digitale
Helsinki
International Design House
6 – 16 / Settembre / 2012