BAJCA is a new USB keyboard with 16 interchangeable keys conveying as many different feelings-actions. The keys can also be used to make emotion-arousing jewels you can wear, give as a present, exchange. What may at first look like an ironic and playful project for teenagers only is actually much more than that: it is the tool, the pen for a universal and empathic communication made from small plastic buttons.
When we met Progind, we were astonished by the quality standard of their high tech plastic components manufactured according to most excellent quality criteria and thanks to extremely excellent expertise and technological skills. We were much thrilled by the challenge of producing a new writing tool for the today’s emoticon speech on the Olivetti planet, a world leader in the history of writing machines. While aware of the hard task we were proposing to the company in order to operate a corporate change, we focused our research on a product featuring both new and unique characteristics and which could be appealing to big buyers. We know we are at the starting point of an exciting route the company had already been going along, but which needed new prospects.