Everything that goes into that moment of calm before we have to make an important decision is part of what has helped create Calma e Gesso, the new luxury design brand by Gregg Brodarick and Adriano Design. The brand’s philosophy is embodied in its name – Calma e Gesso – the Italian expression that, having originated in the world of billiards, has become a part of everyday language. It encapsulates that moment of reflection – ‘calma’ – that the player takes before a difficult shot, carefully considering his next move while rotating chalk – ‘gesso’ – on the tip of his cue stick. It is, at the same time, both a direction and a motto, inviting the individual to take the time to evaluate their position and find the best solution, to avoid making a hasty decision.
“There are too many times in life that we are put in front of a difficult choice to make often because of various reasons we are rushed to make the wrong decisions,” says Gregg Brodarick, director of IMPATIA. “Calma e Gesso for me is more than just a brand that represents game tables, it is a philosophy of life that I try to follow. It can help you through trying moments and assist in making the best decisions. Stay calm, reflect, and then move on in the right direction.”
Calma e Gesso is established at the intersection between artisan production and modern style, with a focus on authentic italian quality. Whether it be in the product’s form, the materials supplied, or the manufacturing process, Calma e Gesso draws upon the highest quality italian traditions and innovations to bring a collection of original ‘Made in Italy’ products that transcend that of merely design to become works of art for the luxury milieu. Collaborating with passionate and skilful artisans across Italy to give birth to innovative new technological solutions and sophisticated production techniques is the basis of the brand’s design philosophy and can be seen in the way they overturn the archetype of a product to create, what seems to be, a distinctly new object.
The Adriano brothers go on to stress how “the design, construction and workmanship of this work of genius are all Italian and are the highest expression of the technological sophistication of the craftsman that have always distinguished this country from the rest of the world.”